Top Seven Reasons Why Aspiring Authors Fail to Publish
by Michael Neff
At a conservative estimate, upwards of 250,000 writers in the U.S. are currently struggling to write or find an agent for their first commercial novel or memoir. If you understand this business, you also know why an enormous percentage are unable to make it happen. Below are the top seven reasons why otherwise passionate writers will join the 99.9% never to become commercially published.
1. INADEQUATE WRITING SKILLS AND STORYTELLING PROBLEMS
In the case of the former, the writing itself does not display the energy, creativity, and polish necessary to convince an agent to go deeper. This is perhaps the number one cause of failure. Usually, the writer is not aware--or at least, not sufficiently aware to enable productive change. Perhaps this is a first stab at fiction, she or he not realizing that journalism or other nonfiction writing ill prepares one for the challenges of competitive commercial narrative. Obviously, the writer does not know a good editor or reader, and therefore, has never received truly helpful crit. Or perhaps an ego obstacle is present, a father to the "birthed baby" phenomenon: the writer has produced a passage, a character, or scene they can't possibly do away with. It is sacred to them. So it remains, defacing the narrative like a major pothole, jolting agents and publishers alike each time they meet it.
In the case of the storytelling issue, the writer may actually be accomplished at connecting the word dots. The agent gives it a good read then backs off. Why? Well, maybe because the story goes nowhere. It flattens out and stays that way. Where is the inciting incident? The first major plot point? The story is eventually uninteresting or perhaps even confusing. Just recently a fine writer handed me sample of his ms. His prose skill kept me turning, but finally, I bogged down on characters who spun endlessly in place, who never really took action or engaged in any reaction worth noting.
2. FAILURE TO ADEQUATELY UNDERSTAND THE MARKET
We are not talking about trend chasing... Virtually every time I speak with a student I discover that she or he has not sufficiently researched their market. In other words, they don't have a clue as to what types of first novels are currently being published in their chosen genre (assuming one is chosen). Why is this important? Because the first novels provide the writer with a concept of what the market is looking for. Also, it helps steer the writer away from starting a project that will be DOA on arrival due to being way too deja-vu or trope heavy. Far too many writers make the Tom Clancy mistake, i.e., they attempt to emulate a huge author, falsely believing it will get them published. They don't understand that author gods like TC could get away with terrible literary crimes in their old age and still become published. Instead, the writer must examine first novels published in their chosen genre over the past two years: investigate story types, settings, protagonists, etc. The research always yields productive results because first novels are the weather vane for where the market is going, and on more than one level.
3. NARCISSISM TIMES TEN EQUALS BOTTOM FEEDING
The writer is puffed, living in a state of I-know-better. She or he is therefore incapable of successfully editing their work. Friends, relatives, or bad agents have told them their writing is good, and their story interesting (they dare not do otherwise!)... Perhaps the writer is a big success in their other career, so why shouldn't they also know-it-all when it comes to writing? OMG.
We once had a millionaire venture capitalist hand us their 15 page synopsis and the first few pages of their novel. The synopsis was absurdly long and unable to summarize the story in any coherent way; and the first couple of novel pages needed a good line editing because the prose was inadequate and one tended to speedbump over at least one awkward sentence per paragraph. Of course, these facts were unknown to the venture capitalist. He presented us the work with a grand TA DAH!, expecting a corroboration. Well, of course, irritation set in when we tactfully pointed out shortcomings. He also did not believe us when we explained that the vast majority of agents would not, repeat NOT read that 15 page synopsis regardless (and if they did, the novel was DOA). Later, he went on to self publish and sell a total of 136 copies at last count.
4. INCREDIBLY BAD ADVICE SPELLS DOOM
Whether the source is an article, a friend, or a writer's conference, the writer has been told something that steered them wrong, or built a false expectation, or made them believe a man-bites-dog story will happen to them. For example, a writer with a manuscript in need of a good final editing told me, "Not to worry. The publishing house editor or the agent will complete the edit for me." I explained that would not happen--not for a first timer with zero track record. Another piece of incredibly bad advice often heard from egoistic writers or agents: "Writers are born, not made." This is simply not true. A clever, determined writer who shelves the ego and seeks to research and learn their craft will succeed. Tenacity wins! See this post also for more bad advice avoidance.
5. THE COMING OF MORALE LOSS
The most common form of morale loss occurs at such time the writer finally realizes their writing is not nearly as good as they believed. The writer returns to a favorite slice of writing, seeking to admire, build confidence, only to discover their favorite slice has gone stale and clunky. So what happened? Writers who fail to understand that such realizations are necessary watersheds (and they happen to all writers!) and indicators of growth, become disillusioned. They quit.
The second biggest cause of morale loss results from no success in selling an agent on your novel. It's been dragging on for years. The novel ms has been shopped around. No one is buying and feedback is confusing. Or perhaps the novel ms is resting like a one ton anchor on your desk (waiting for neck) eight years later and still not ready despite several restarts and who knows how many total drafts; and if this the case, turn on the coffee pot and get back to work.
6. IMPATIENCE EQUALS LOTS OF WASTED POSTAGE
The story might even be pretty good, fairly original, and the writing likewise, however, the writer is impatient and sends the ms out too soon. Flaws exist in the plot, character development, and God knows what else. No one knew! The writer's crit group was mistaken! Agents and editors will stumble a few times before reaching for a rejection slip. Most likely, the writer will never know why. She or he will just keep sending out the same damaged ms again and again.
7. INSUFFICIENT CREDS TO PROVIDE COMPETITIVE EDGE
Credentials, platform, prior publications--these things can matter, especially for literary/upmarket writers. The vast majority of first novel writers do not get work published in viable short fiction markets. This makes it even more difficult to land a good agent. Many agents will not look twice at a writer whose cover letter does not demonstrate a track record of some type. A publishing record, even a meager one, helps convince publishers and agents that you have what it takes. Even in the mystery/thriller and SF/F markets, you go to the top of the stack if you've published shorts in reputable journals. Contest wins, past mentors, certain types of nonfiction, and participation in writing programs can also matter, depending on the genre and marketing desires of the publishing house.